Social Poser - Putting the posers in their place

Facebook Graph Search – It’s all about the ads

During a press event on January 15, 2013, Mark Zuckerberg, CEO of Facebook, announced their latest product, called Graph Search. The product is in very early beta right now, and many people, including me, have gained access by requesting it on the Introducing Graph Search page on Facebook. What is Graph Search? Facebook says you can use Graph Search to find more of the people, photos, places and interests you’re looking for through your friends and connections. After about a week of Continue Reading

What’s Your Social Media Strategy?

This is a guest post from Sean Clark, a trusted tribemate, ReBlogged from Triberr. How does your business view the web? As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition. In the 90′s the web was seen as an opportunity for smaller companies to ”level the playing field”. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in Continue Reading

Social Media Failure by Super Bowl Advertisers

I admit that as a fan of the Minnesota Vikings I wasn't very excited about the Super Bowl game this year. However, as a fan of social media marketing, I was excited about the commercials. As the game started, I decided to stay away from the social media sites, and instead started a spreadsheet so I Continue Reading

How I Bought a Ford Explorer via Twitter and Email

Tweet from Mike Robards at Uptown Motors

In an earlier post titled I’m Buying a 2011 Ford Explorer in Madison, WI. Who Wants my Business?, I noted that I was in the market for a 2011 Ford Explorer, and that I was turning it into a case study. I posted this on Twitter a couple hours prior to the blog post: I was able to find three Continue Reading

Social Media Bullying by So-Called Professional Photographers

My first post on this blog, Is Groupon Killing the Photography Industry?, was actually less about Groupon than it was about experienced professional photographers and their attitudes toward less experienced professionals. These attitudes have reached a new level of absurdity and cruelty with the Continue Reading

Stick a Fork in Klout – They Are Done

About five months ago I wrote 5 Reasons Why Klout is Total BS. Since then, I haven't paid them much attention until yesterday, when a friend informed me that my Klout score had dropped by nearly 20 points. Guess what? I don't care! Klout is dead to me. After Klout's announcement yesterday Continue Reading

Paying the Marketing Department with Free WiFi at @AJBombersMSN – AJ Bombers Madison

AJ Bombers Madison Verizon Wireless 4G LTE QR Code

A few weeks ago, I posted about a QR Code Done Right at AJ Bombers Madison. In that post, I praised Joe Sorge, the owner of AJ Bombers Madison, for posting a QR code in the window of the restaurant before it opened, allowing curious passers-by to get more information about the restaurant. AJ Continue Reading

12 Ways to Get People to Like Your Facebook Fan Page

Every day on my job as a social media administrator, our insurance agents ask me how to get more people to like their Facebook pages. Here are a few of my most common answers. #1: Share quality content If you post and share interesting, engaging, and quality content, you'll keep the followers you Continue Reading

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