How I Bought a Ford Explorer via Twitter and Email

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Tweet from Mike Robards at Uptown Motors

In an earlier post titled I’m Buying a 2011 Ford Explorer in Madison, WI. Who Wants my Business?, I noted that I was in the market for a 2011 Ford Explorer, and that I was turning it into a case study. I posted this on Twitter a couple hours prior to the blog post: I was able to find three … [Continue reading...]

Filed Under: best practices, case study, local business Tagged With: , , ,

Social Media Bullying by So-Called Professional Photographers

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MWACAttack Missy Mwac

My first post on this blog, Is Groupon Killing the Photography Industry?, was actually less about Groupon than it was about experienced professional photographers and their attitudes toward less experienced professionals. These attitudes have reached a new level of absurdity and cruelty with the … [Continue reading...]

Filed Under: photography Tagged With: ,

Stick a Fork in Klout – They Are Done

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Klout score

About five months ago I wrote 5 Reasons Why Klout is Total BS. Since then, I haven't paid them much attention until yesterday, when a friend informed me that my Klout score had dropped by nearly 20 points. Guess what? I don't care! Klout is dead to me. After Klout's announcement yesterday … [Continue reading...]

Paying the Marketing Department with Free WiFi at @AJBombersMSN – AJ Bombers Madison

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AJ Bombers Madison Verizon Wireless 4G LTE QR Code

A few weeks ago, I posted about a QR Code Done Right at AJ Bombers Madison. In that post, I praised Joe Sorge, the owner of AJ Bombers Madison, for posting a QR code in the window of the restaurant before it opened, allowing curious passers-by to get more information about the restaurant. AJ … [Continue reading...]

12 Ways to Get People to Like Your Facebook Fan Page

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Facebook Like button

Every day on my job as a social media administrator, our insurance agents ask me how to get more people to like their Facebook pages. Here are a few of my most common answers. #1: Share quality content If you post and share interesting, engaging, and quality content, you'll keep the followers you … [Continue reading...]

QR Code Done Right at @AJBombersMSN – AJ Bombers Madison

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QR Code - AJ Bombers - Madison, WI

If you follow me on Twitter, you probably know I'm not a big fan of QR codes. The reason is that I always see people using them who just don't understand them. Of course, there's an exception to every rule, and I found a great exception at AJ Bombers in Madison, WI today. Joe Sorge, the amazing … [Continue reading...]

Dilbert is a Social Poser – Kind of Like a Doctor

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As noted on my About page, the intent of this blog to share my observations of the good and bad things I see people doing with social media. My primary goal is to provide advice to the people and businesses I encounter who could use some help on their social media strategy and tactics. I'll never … [Continue reading...]

Help! Please Share Your Input on Auto Dealer Advertising Assessments

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Ford Explorer Price - MSRP and Destination

On June 17th, I tweeted and posted I’m Buying a 2011 Ford Explorer in Madison, WI. Who Wants my Business?. I've reached an agreed price on a 2012 Ford Explorer, but with a dealer about an hour away from Madison, WI. It's a great story, and I really want to tell the world, but I have one small … [Continue reading...]

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