This is a guest post from Sean Clark, a trusted tribemate, ReBlogged from Triberr. How does your business view the web?As a cheap route to market? An easy way to increase revenue? Or as a serious business tool that can catapult you ahead of the competition.In the 90′s the web was seen as an opportunity for smaller companies to ”level the playing field”. There were many opportunities to leapfrog large brands, too slow and cumbersome to keep up with the change in Continue Reading
Social Media Failure by Super Bowl Advertisers
I admit that as a fan of the Minnesota Vikings I wasn't very excited about the Super Bowl game this year. However, as a fan of social media marketing, I was excited about the commercials. As the game started, I decided to stay away from the social media sites, and instead started a spreadsheet so I could take notes as I watched the commercials. What I Expected Prior to the game, I was anticipating the Super Bowl ads to be heavy on hashtags and promotion of the Twitter and Facebook pages of Continue Reading
How I Bought a Ford Explorer via Twitter and Email
In an earlier post titled I’m Buying a 2011 Ford Explorer in Madison, WI. Who Wants my Business?, I noted that I was in the market for a 2011 Ford Explorer, and that I was turning it into a case study. I posted this on Twitter a couple hours prior to the blog post:I was able to find three Continue Reading
Social Media Bullying by So-Called Professional Photographers
My first post on this blog, Is Groupon Killing the Photography Industry?, was actually less about Groupon than it was about experienced professional photographers and their attitudes toward less experienced professionals. These attitudes have reached a new level of absurdity and cruelty with the Continue Reading
