12 Ways to Get People to Like Your Facebook Fan Page

Every day on my job as a social media administrator, our insurance agents ask me how to get more people to like their Facebook pages. Here are a few of my most common answers.

#1: Share quality content

If you post and share interesting, engaging, and quality content, you’ll keep the followers you have, they’ll share it with their friends, and those friends may also become fans. What is quality content? Everything you post should be entertaining and/or informative, and should compel your fans to either post a comment or click like. These interactions by your fans will contribute to a higher EdgeRank, which will improve the visibility of your posts in their news feeds.

#2: Put a link in your email signature

You send emails to customers and prospects every day. Put a call to action such as Like Us on Facebook in your default email signature, and turn it into a hyperlink that goes directly to your page. This simple addition to your email signature will help build awareness that you have a Facebook page and will bring new fans to your page.

#3: Email your customer database

Email your customer database, announcing that you are on Facebook and asking them to like your page. Most customers who have an email address probably have a Facebook profile too. They should ALL be fans of your page! Don’t over-do it, though. One request is enough, because if you ask too often, you risk annoying them and having your emails reported as spam.

#4: Tell EVERYONE you are on Facebook

This is effective for contacts you make in-person and by telephone. Ask if they are on Facebook, and if so, ask them to like your page. Don’t forget to tell them how to find you on Facebook. Your page name should be unique enough that it is easy to find through Facebook or Google search.

#5: Claim your Facebook vanity URL

You bought a domain name for your website to make it easy to fine. You should do the same for your Facebook page. The good news is that a Facebook vanity URL is FREE! Once your page has 25 fans, you can claim a custom vanity URL for the page here: http://www.facebook.com/username/

#6: Put your vanity URL on your business card

Telling people how to search for your page is good, but handing them a card with your Facebook vanity URL is even better. Make it as easy as possible for people to find your page, and you’ll reap the benefits of an increased fan count.

#7: Post a link on your personal profile

Post a link to your fan page as a status update on your personal profile, and include a request to your friends to like your page. Then have your husband or wife post the link… and your kids… and your employees. Then ask your Facebook friends to post the link too. You get the picture.

#8: Create a Find us on Facebook window cling

Attach a Find Us on Facebook window cling to the door of your office. Everyone who walks in your office should be aware that your business has a page on Facebook.

#9: Add a link to your website, newsletter, etc

Add a Find un on Facebook link to your company website, your email newsletter, etc. By now, you should be getting the idea that you need to post your Facebook link with a call to action EVERYWHERE that people will find you online and in every communication you send to your customers and prospects.

#10: Post frequently, but not too frequently

My recommendation is to post something on your page 1-2 times per week. Every week. No exceptions. Post too much, and you risk annoying people and having them either ignore your posts or unlike your page. Post too little, and your EdgeRank will suffer, your posts won’t appear in people’s news feeds, and they’ll forget about you.

#11: Mix it up

Photos tend to get the most engagement, but a good question can get a lot of replies too. Remember – entertain and inform, and mix it up. Found some great information on an industry blog? Share it on your page. Found an informative or funny (and appropriate) YouTube video? Share it. Then reply to people’s comments. Thank them when they say something nice. Answer when they ask questions. Your interaction is just as important as that of your fans.

#12: Your turn

How do you attract fans to your Facebook fan page?

Please share your tips in the comments, and I’ll use the best ones in a future blog post.

http://www.freelancewriter.co/ Harleena Singh

Those are very valid ways to get people to like your facebook fan page Collin! Although I have a fanpage, but I still need to get my email and newsletters working. Most of my contacts come through word of mouth and the social networking that I do.

Thanks for sharing :)
- http://socialposer.com/ Collin
  
  Keep working at it, apply some or all of these tips, and you’ll be watching your fan count grow, Harleena! Thanks for stopping by, and thanks even more for commenting.
http://www.doodlehaus.com Mark Anderson

What? No wacky link-exchange pyramid schemes? I am dissapoint :D I thought you could just say “make it go viral” and it would just happen. Your posts above seem to fly in the face of the reality that was sold to me by the magical social media fairies.
- http://socialposer.com/ Collin
  
  That’s the plan for the next blog post. ;-) There be faeries!
http://www.chickybus.com Lisa @chickybus

I sometimes ask a question on Twitter and then link to my FB page–or post photos there only.
- http://socialposer.com/ Collin
  
  I’m not a big fan of cross-posting. Maybe more on that in a future blog post. Thanks for contributing to the conversation, though.
Anonymous

1-2 times per week isn’t enough to stay in front of people. 4 times min.
- http://socialposer.com/ Collin
  
  The data on this is all over the place. Some say 1-2 posts/week. Some say 1-2 posts/day. Some say there are no limits. My experience and data for the agents I work with shows that those who post too frequently have less fans on average than those who post less frequently. Of course, I’m no statistician!
Renaripp

Thank you for the tips. Just added my page URL to my email signature. I keep pushing to get more likes, starting a new business it always takes a little while. I send out messages to a group of my personal Facebook fans once a week, rather than blanket all of them at once, stating that I started a new business and asking them to like my page.
- http://socialposer.com/ Collin
  
  I love it when someone finds IMMEDIATE value in one of my posts! Thanks for stopping by, reading and commenting.
Anonymous

Collin, this are of the greatest tips that I ever found. Thank you for sharing them with us.
- http://socialposer.com/ Collin
  
  Thanks Jure! I’m glad you found them useful.
  
  Do you use a Facebook page for business?
Gloria

I happened upon your article while doing an internet search regarding facebook and found your points to be very informative. I have already applied two of them. Please check out my facebook page at http://www.facebook.com/communitytree and let me know how I am doing.
Cdavis

Collin, great article thank you but I have a question about the vanity URL. I have the required 25 fans but when I click on that link you provided to sign up for a vanity I get directed to do so for my personal page not my business page, please help out a FB rookie here!?!
- http://socialposer.com/ Collin
  
  There should be a link or drop-down on that same page to create a Username for your Pages.
Pingback: 8 Ways To Get Likes On Your Facebook Page | NewMediaRockstars
http://twitter.com/NewRockstars NewMediaRockstars

Great article! We linked you back on our site :)
- http://socialposer.com/ Collin
  
  Thanks. I appreciate that.
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- http://socialposer.com/ Collin
  
  Delete.
ChrisHolleyUAEngineer

like my page i made
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G3N3S1S Studios

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Ramon

Very interesting information. Just what I was looking for. No hype, good solid and concise info. I have done most of what you recommend, even trying to post “quality content”. Got tons of Likes in FB but still not much new business at the eshop website. Obviously, no magic formulas out there. I sometimes wonder, “stay the course” or go 180º?
- http://socialposer.com/ Collin
  
  Thanks Ramon. I vote for staying the course. A Facebook page is best for building and maintaining relationships for FUTURE business.
http://theallegiant.com/ Progressive News

I actually have an iframe pop-up that opens when people visit my site. Its not an Ad it simply has a facebook and twitter button. So far its great. I get maybe 2 likes per 1000 visitors lol Not sure if thats good but its better than before.
- http://socialposer.com/ Collin
  
  Not a bad idea at all, and I’m glad to hear it’s working for you. I’m not a fan of pop-ups, so it’s not something I’d do on my site.
Ricardo

Very great info. My wife just opened a hair salon and it never occurred to me that by including her salon’s Facebook page on my email signature could be such a great idea. Got like 7 likes in less than 1 hour from friends and acquantainces. Thank you
- http://socialposer.com/ Collin
  
  Thanks Ricardo! I’m so glad you found some value in this post. Stop back and leave me another update sometime. I love success stories!
TT

This article is very helpful however do you have any advice for a small budget? I really like the place a link on my email.
- http://socialposer.com/ Collin
  
  Other than the business card and window cling suggestions, all of the items on the list are friendly to someone with no budget.
http://twitter.com/EnterSharmy Sharmy

I don’t see many people to access my fanpage. I think that my content is interesting.
http://jimathorny.blog.com
bestfin1

Great post. One method that has always worked for me is Facebook PPC
Ads. Another good way is visiting a well known social media reseller website like http://socialmediacombo.com .. But having the likes is not the last bus stop. The fans need to be
kept engaged. Thanks for sharing this insight.
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