By day I’m a social media administrator for a Fortune 500 insurance company where I’ve worked for two decades. By night and on the weekends, when I can find a free moment between my kids’ sports practices and games, I make photographs for paying clients.
Of course, making photos requires me to spend even more time in front of the computer, editing images, interacting with clients and prospects, networking with other photographers on Facebook and Twitter, and admiring their work on their blogs. That means I’m often sucked into the same social media world that occupies my days.
As you can imagine, when you spend as much time as I do on social media, you see a lot of good things, but you also see many people who could use your help. Someone told them all they had to do was create a Facebook fan page and a Twitter account and they’d be successful. Unfortunately, nobody took the time to teach them how to properly use those sites.
That’s where I come in. I’ll be sharing my observations of the good and bad things I see people doing with social media. Sometimes they’ll be other photographers. Sometimes they’ll be insurance agents. Sometimes they won’t be either. It’s a big world, and everyone could use a little help and advice.
So, this blog is about the people I encounter who could use some help on their social media strategy and tactics. It’s also about me, and and how sometimes I feel like a poser because of the short time I’ve been running a photography business.
Header graphic by Doodlehaüs