Erik Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business (affiliate link), has uploaded the third version of his highly popular and viral Social Media Revolution video.
I have to admit that I was excited about this discovery… at first.
If you haven’t seen the video, check it out here, and then continue reading.
If you’re into social media marketing as much as I am, it’s easy to fall in love with a video that includes phrases like these:
- Social Media is about Relationships
- Social Media is about People
- Social Media has overtaken pornography as the #1 activity on the web
- If Facebook were a country, it’d be the world’s 3rd largest
- The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad
- The ROI of Social Media is Your Business Will Still Exist in 5 years
The one that bothers me, however, is this:
- Socialnomics is here to stay
Socialnomics was first published in August of 2009, almost two years ago. Considering the rate of change in the social media world, that’s like having a two year old dog and comparing it to a two year old child. It might as well be a 14 year old book!
Although Qualman has cleverly incorporated many of the images in the video into an iPad screen, making the video feel relevant for 2011, it has actually become somewhat irrelevant, and the stats are becoming outdated.
I think it’s time to stop re-producing this video every year, and time for Erik to write a new book.
Do you agree, or do you think I’m crazy? I’d love to hear what you think.