When I wrote April’s Foolish Challenge only 11 days ago, I really intended to accept the Ultimate Blog Challenge and to post 30 times in 30 days during the month of April. I did a great job, but only lasted four days before I caved.
As you might expect, I have all kinds of excuses for why I’ve missed six days of posting. Some of them are valid, and some of them just make me feel better about failing. Here’s a partial list of excuses in case you care:
- I was in Las Vegas on business, working long days at the first ever National Business Owners Conference for the company I work for.
- After those long days, I had to eat dinner!
- After dinner, I had to have some fun! (The NCAA championship game and Poker one night. A show the next night.)
- After dinner and fun, I managed to post a couple of times, but ran out of juice after a few nights of posting in the wee hours of the morning. I just couldn’t keep my eyes open, and decided sleep was more important than blogging when I had to get up and work again the next day.
- After the conference, my plane didn’t arrive at my home airport until after 10:30 pm.
- My second night back at home was poker night with the guys… another late night.
- Blah, blah, blah.
You can see where this is going. I’m making excuses for not blogging after making a commitment to myself to blog every day for thirty days. Self-sabotage? Maybe. Maybe not.
Mailing it In
Here’s the thing. Those of you who know me, or follow me on Twitter (@collin_k) know I’m a big fan of Scott Stratten, the author of one of my all time favorite business books – Unmarketing: Stop Marketing. Start Engaging (affiliate link), and @unmarketing on Twitter. Well, Scott also happened to be the one of the speakers at our event in Las Vegas. Guess when he spoke. If you guessed the day after my last blog post, you were right, and you can collect your prize at the front desk!
When Scott speaks, he always talks about how “people don’t spread ‘meh’, people spread awesome.” He goes on to explain that “when you don’t blog awesome, you hurt your blog.” He makes a strong argument for not “mailing it in”, because nobody’s going out of their way to spread a blog post that’s “fairly mediocre”.
This was a great reminder for me that blogging for the sake of blogging, just because I made an arbitrary decision to post every day for thirty days, was a bad idea. In my April 1st post, I said “I’m going to give every effort to posting something here every day this month. Anything. Short. Long. Undeveloped. It doesn’t matter. The goal is to get into the habit and to get some exposure for the blog, and this seems like a great way to do it.”
I’ve changed my mind. It DOES matter. As a matter of fact, it matters a lot. Undeveloped? Really? What the hell was I thinking when I said that? Again, if you know me, you know that “undeveloped” really isn’t an option for me. I chose to follow Scott’s advice, and not to mail it in just for the sake of a challenge with no prize.
I started this blog because I have something to say, and I think I can build an audience that wants to hear it. Sure, posting every day for thirty days with the help of my tribe on Triberr would (should) help me get a tremendous amount of exposure, but at what cost? I want to “blog awesome”, and I want my posts to be spread. In my first four days of the thirty day challenge, I only had one post that got the kind of exposure I really want (see Nobody Cares That You’re at the Gas Station). If I can’t post something that stirs up that level of emotion and engagement, then I shouldn’t be posting! (Thanks Scott!)
My commitment has changed. I won’t be posting every day in the month of April, but when I do post, I promise to give you something I think is awesome. Period.
Are you involved in the Ultimate Blog Challenge this month? If so, or even if you’re not, I’d love to hear your thoughts on my new perspective.
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