If you follow me on Twitter, you probably know I’m not a big fan of QR codes. The reason is that I always see people using them who just don’t understand them. Of course, there’s an exception to every rule, and I found a great exception at AJ Bombers in Madison, WI today.
Joe Sorge, the amazing owner of AJ Bombers, invited me to stop by today to see his newest restaurant in downtown Madison, WI, and this was one of the first things I noticed. The restaurant doesn’t open until later this month, and to satisfy the curiosity of passers-by, he posted this sign in the window.
When I scanned the QR code with my smart phone, it took me to the AJ Bombers Madison Facebook page for more information. Not my favorite choice for a QR code landing page, but in the case of AJ Bombers it makes sense, because Joe built AJ Bombers with nothing but great service, a fun atmosphere, and social media.
This is a great example of how to use a QR code the right way. Rather than jumping on the QR code bandwagon, and posting one on your website, think about how people use them. Why would you post one on on a website, forcing your visitors to find their smart phones, fire up their QR code scanners, scan the code, and view the link on their phones? Ever heard of a hyperlink?
QR codes are intended for print applications, and preferably, they should take you to a page that’s optimized for a mobile device.
Click here if you can’t see the video.
Do you have any great examples of how to do QR codes the right way? If so, please share them in the comments.