About five months ago I wrote 5 Reasons Why Klout is Total BS. Since then, I haven’t paid them much attention until yesterday, when a friend informed me that my Klout score had dropped by nearly 20 points. Guess what?
I don’t care!
Klout is dead to me.
After Klout’s announcement yesterday about A More Accurate, Transparent Klout Score, it should be dead to you too.
First, how can anyone take their score seriously when Klout measures influence based on sites like Foursquare, Instagram and LastFM? Second,
People don’t love Klout. They love their Klout scores.
Reducing the scores of thousands of loyal users because of an algorithm change is about as intelligent as Netflix announcing they were changing their prices and separating their DVD and streaming services. Look what happened to them.
What’s next? What if the credit scoring services decide to change their algorithm tomorrow, and your good credit goes bad overnight?
As they say, the train has left the station and the damage is done. Some may say it doesn’t matter because Klout scores are free, but don’t forget, Klout is also screwing their corporate partners who have spent a great deal of time and money promoting their Klout Perks.
I wonder how those paying corporate customers feel now, knowing they rewarded influencers whose scores wouldn’t make the cut today, after the implementation of the “more accurate, transparent Klout scores”?
Edited on 10/31/11 to add: My friend Jure Klepic (@jkcallas on Twitter) posted How to Get Your Profile and Data Completely Disconnected from Klout today, which you’ll find very helpful if you’d like to ”disable” your Klout profile from public visibility.